Work With Me

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What Is Coaching?

Coaching isn’t advice, therapy, or mentoring. And that’s exactly what makes it powerful.

Mentors share what worked for them. Consultants bring frameworks and recommendations. Therapists often help you explore your past.

But coaching is different.

I often use a road trip analogy to explain it.

  • A mentor will let you drive, but they’ll use their map to chart the course.

  • A consultant will recommend the best route — and might even drive the car.

  • A therapist lets you drive and uses your map — but it’s a journey into the past.

  • But with a coach, you’re in the driver’s seat. I’m holding the map — but it’s the one you designed. Together, we navigate toward the direction you want to grow.

Every coaching session is a partnership built on clarity, truth, and forward momentum — designed to help you become the leader you’re meant to be.

Where you go is up to you.

My role is to help make sure you don’t miss the turns that matter.

Today’s Problems.
Tomorrow’s Possibilities

Let's Talk

Feeling Stretched, Emotionally Drained, Or Unsure What’s Next?

In fast-paced, high-demand environments, many leaders and organisations operate in reactive mode, constantly doing, rarely stopping to realign with purpose.

  • >>> Clarity in how you think, decide, and lead.

  • >>> Stronger collaboration and influence.

  • >>> Leading with intention, resilience, and confidence.

  • >>> Renewed energy and more meaningful relationships at work and home.

  • >>> Sustainable results, rooted in your values.

Do you recognise yourself in any of these?

Click to see what’s possible when you lead yourself first.

This is the shift that Self-Leadership makes possible.

Let's Talk

My Services

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For Leaders

1:1 Leadership Coaching

A personalised growth journey designed around your values, your strengths, and your goals.

You’ll learn how to:

  • Lead with clarity and confidence

  • Build emotional intelligence

  • Strengthen your influence and relationships

  • Achieve growth without burnout

How We Work

My approach is grounded in my 3C Framework:

  • Communication – Communicating with clarity. Every time.

  • Connection – Building strong and collaborative teams and relationships.

  • Consistency – Leading in a way that’s sustainable and aligned with leadership behaviours.

All of this is anchored in a Strengths-Based Methodology — helping you leverage where you are naturally strong by understanding your innate strengths.

Explore a visual guide to the coaching journey [INSERT LINK].

Curious What’s Possible For You?

Read my brochure for Leaders
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For Organisations

Leadership Coaching + Interactive Workshops

I partner with organisations to develop emotionally intelligent leaders who drive performance, engagement, and culture from the inside out.

Solutions include:

  • 1:1 Leadership Coaching for high-potential & senior leaders, with personalised growth plans.

  • Team and leadership interactive workshops customised to your context.

  • Culture transformation programs grounded in clarity, engagement, and results.

Business Outcomes

You’ll see impact where it matters most — the 3Rs:

  • Revenue: Leaders who drive aligned growth

  • Retention: Teams that feel seen, valued, and engaged

  • Results: A culture that delivers without burnout

All delivered through my 3C Framework and a Strengths-Based, Self-Leadership model that helps leverage where leaders are naturally strong, supporting measurable and lasting change.

Explore a visual guide to the coaching journey [INSERT LINK].

Curious What’s Possible For Your Organisation?

Read my brochure for Organisations
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What Clients Are Saying

  • “Ana-Maria had a fantastic impact on my business. The team is more engaged, leaders now communicate more powerfully, and they’ve shifted to a more empowering mindset.”

    Jason Basili, CEO, Bassili.co — Dubai, UAE

  • "My experience with Ana-Maria was transformative. She helped me balance a demanding career, my role as a father, and my responsibilities as a husband. She has a unique ability to inject some humour into our conversations and challenge me.”

    Ryan Alnesayan, Partner, Arthur D. Little — Riyadh, KSA

  • "Ana-Maria was exactly what I needed at a critical point in my life and career. She helped me navigate the complexities of my own mind and shift how I saw myself. Through our work together, I regained clarity, belief, and conviction. Ana-Maria is deeply intuitive, empathetic, and insightful."

    Adib Samara, General Manager, Blacklane — KSA

  • "Ana-Maria helped me see a new path. I discovered and then embraced my inner strengths and found the confidence to believe in them. This has been a life-changing experience.”

    Melissa Assaad, Case Manager, Cleveland Clinic — Abu Dhabi, UAE

  • "Ana-Maria helped me craft a compelling vision for my leadership path and provided the support and guidance to bring it to life. I’ve become a more well-rounded leader, able to connect with my team on a deeper level. The results have been truly outstanding.”

    Joseph Salem, Partner at Arthur D. Little — Beirut, Lebanon

  • "Ana-Maria is an extremely skilled executive coach. She helped me achieve great results by understanding and then helping me move past key blockages. I recommend her unreservedly."

    Cheryl Lower, Lead Consultant and Founder of Fulcra Consultancy — Boston, USA

  • "Each session with Ana-Maria helped unwrap new layers in my self-discovery. I learned to set essential boundaries and improve my self-confidence. She has an incredible gift for helping me recognise thinking patterns I wasn’t even aware of."

    Oana Matache, Deputy Mayor of Buzau County — Buzau, Romania

  • "Ana-Maria was a driving force in my transition from full-time parent to successful business owner. With her by my side, I freed myself from limiting beliefs. She is more than a coach — she is a true promoter of personal and professional growth.”

    Kate Longhurst, Business Owner — Singapore

  • "Ana-Maria’s guidance and insightful questions brought clarity and direction, while her coaching style nurtured my self-awareness. I felt empowered to face challenges and that has been instrumental in both my personal and professional growth.”

    Catalina Ros, Associate Manager Talent Compliance at 3Pillar Global Romania — Cluj Napoca, Romania

 FAQs

  • Coaching is future-focused. We work on goals, clarity, and leadership growth, not past trauma or diagnosis, which is typically the focus of therapy.

  • I’ve created a visual guide to walk you through the full coaching journey. In short, there are 7 steps, starting with a discovery call. 

  • Most sessions are virtual, but in-person coaching and workshops are available depending on location and context. I am based in Dubai, UAE.

  • It varies. Some clients work with me for 3–6 months; others for a year or more. We’ll define the right scope together.

  • Pricing depends on the scope and length of the engagement. Coaching packages are tailored based on your goals, whether it’s a focused 3-month leadership journey, a longer-term partnership, or a team-based organisational engagement. We’ll discuss the right fit during your complimentary discovery call.

  • If you want more engaged leaders, stronger collaboration, and a culture aligned with performance and purpose, then yes.

Curious What’s Possible?

Let's Talk